Bio – Media Kit – Silvia Zanella

Bio in italiano

Mi occupo di trasformazione delle aziende attraverso progetti di employee experience ed employer branding.

Da oltre 20 anni alla guida di iniziative di comunicazione HR su scala globale e regionale, disegno e metto a terra progetti human‑centered che connettono persone, purpose e performance.

In EY, come People Culture & Employee Experience Leader per Europe West e Head of Employee Experience, Employer Branding & HR Communications per l’Italia, traduco il futuro del lavoro (dallo smartworking all’upskilling AI) in programmi concreti di recruiting marketing, comunicazione interna ed engagement.

Sono autrice Mondadori, FrancoAngeli, Hoepli, Bompiani, una speaker TedX, una giornalista professionista.
I miei ultimi libri sono “Intelligenza” (FrancoAngeli, 2026), “Basta lavorare così” e “Il futuro del lavoro è femmina (Bompiani 2025 e 2020). Sono direttrice della collana editoriale “Voci del lavoro nuovo” per FrancoAngeli.

Dal 2021 LinkedIn mi ha riconosciuto come Top Voice in ambito Lavoro.

English Bio

I build employee experiences and employer branding that power transformation.
With 20+ years leading HR communications at global and regional scale, I design and deliver human‑centered strategies that connect people, purpose, and performance, so culture becomes a lever for change, not a by‑product.

As People Culture & Employee Experience Leader for Europe West and Head of Employee Experience, Employer Branding & HR Communications for Italy at EY, I translate the future of work (including AI‑enabled ways of working) into practical programs across advocacy, internal communications, and engagement. I partner with recruiting marketing to help hire and retain thousands of colleagues each year, ensuring a consistent, differentiated people experience end‑to‑end.

I’m also a TEDx speaker, journalist, author, and trainer on the future of work, with a focus on innovation, talent attraction, and people culture. I hold MBA Essentials (LSE) and certifications in digital disruption, innovation, DE&I, and change management.

My mission: enable organizations and individuals to navigate change with clarity and responsibility, leveraging technology to augment human potential, foster collaboration, and deliver measurable impact.

Ritratti / Portraits